FUNDRAISING
Show banks and investors the true value of your business.
Leverage the power of value creation to get the funding you need for expansion, equipment, and talent acquisition.
It’s not enough to have great technology or an expert engineering team.
Banks and investors need to understand how your business creates value in order to make responsible funding decisions.
When investors can’t see how your business generates value for customers and stakeholders, they will be reluctant to fund your next stage of expansion.
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Unclear value raises several red flags for investors.
Issues stemming from unclear value can make a business appear riskier and less valuable:
🚩 Technology is emphasized over strategy
🚩 Business model is unclear
🚩 Marketing materials are inconsistent
🚩 Investor materials lack a clear narrative
🚩 Business appears disorganized
🚩 Sales process is not well-defined
Fewer funding wins
Less-favorable terms
Smaller investment amounts
More investor micromanagement
Slower progress toward growth
If banks and investors can’t see how your technology creates value, your funding options for growth will be limited.
Turn your technology into a value creation engine and lay the groundwork for successful fundraising.
Greater investor confidence
Position your business as a low-risk, high-value investment and reassure potential investors with rock-solid value creation.
Pitch decks that resonate
Create investor pitch decks and supporting materials that highlight the most valuable aspects of your business.
Win-win relationships
Help strategic partners understand your business model and how both sides benefit from the relationship.
Crystal-clear value
Show investors how you create value for customers by painting a crystal-clear picture of your business model.
Strategic vision
Assure investors that your leadership team has the strategic vision to see the business through its next stage of growth and beyond.
Marketing alignment
Build internal infrastructure to support marketing and align it with the business strategy.
Partner with a trusted expert in STEM value creation
Over 20 years experience distilling value for science and technology (STEM) businesses
Access to a network of experts in sales, operations, the funding landscape, and more
Focus on fundamental value, further upstream than most sales and marketing agencies
Flexible engagements that don’t require huge annual commitments out of the gate
Give investors a reason to be excited about your business. Contact us today to set up a free consultation.
We apply tried-and-true principles to help you uncover value and define products to achieve the best market fit.
