SALES ENABLEMENT

Build a sales process grounded in value creation.

Give your technical sales team the strategic tools they need to qualify leads and eliminate bottlenecks from the sales pipeline.

Many technical sales teams are being set up to fail because they lack a repeatable sales process grounded in value creation.

It’s virtually impossible to build an efficient, repeatable sales process without a shared understanding of how your solution brings value to the customer.

Unclear value means your sales team must guide every prospect through every step of the buying process.

Even the best sales team will be limited by the need to engage with every prospect directly and provide 1:1 support.

“In sales, what separates average performers from distinctive ones is not just landing the perfect deal but being able to do it again and again.”

McKinsey & Company. (2022). Future of B2B sales: The big reframe.

A host of sales issues can be traced back to a weak foundation of customer value.

Do any of these sound familiar?

  • Lack of a standard sales pitch

  • Low-quality leads from marketing

  • Difficulty filling the sales pipeline

  • Difficulty scaling sales bandwidth

  • Too much customization with every sale

  • 1:1 guidance required for every sale

  • Feeling that sales is unsupported

  • Too much time spent qualifying

  • Low morale and high turnover in sales

  • Lack of improvement from sales training

Adding sales staff only compounds the problem.

Hiring additional salespeople to break through the bottleneck tends to backfire.

More people means more team complexity and communication issues, further compounding the underlying problems of unclear value and product definition.

Build a foundation of value to supercharge your sales process.

Efficient, repeatable sales processes

Build the foundation for an efficient, repeatable sales process with clearly defined products and value for the customer.

Supercharged sales methods

Unlock the potential of your preferred sales methodology, including SPIN, consultative selling, solution selling, and more.

Marketing that empowers sales

Create marketing materials that guide prospects through early stages of the funnel so sales can focus on closing.

Greater sales bandwidth

Eliminate wasted time and effort so your sales team can move more qualified leads through the pipeline.

Consistent sales narrative

Give your sales team a winning pitch that doesn’t require them to reinvent the wheel with every sale.

Streamlined business development

Generate demand and high-quality leads with better marketing and less direct involvement from sales.

Partner with a trusted expert in STEM value creation

  • Over 20 years experience distilling value for science and technology (STEM) businesses

  • Access to a network of experts in sales, operations, the funding landscape, and more

  • Focus on fundamental value, further upstream than most sales and marketing agencies

  • Flexible engagements that don’t require huge annual commitments out of the gate

Maximize growth potential with your existing sales team. Contact us today for a free consultation with no obligations.

We apply tried-and-true principles to help you uncover value and define products to achieve the best market fit.