Referral guide
Do you know someone who might benefit from working with us? We created this handy guide to help people connect us to clients we can help the most.
Who we like to work with
We work mostly with businesses that make technical or industrial products for other businesses. Below are some very general examples of the types of clients we’re best suited to help.
Small and mid-size technical B2B companies
Revenue between $1M and $50M, fewer than 500 employees, focused on one or a few product areas.
Funded technology startups
Funding of at least $1M, established leadership team, focused on one product.
Business units within larger companies
Revenue of $50M or more, over 500 employees, multiple business units in similar or different markets.
Leadership teams
Corporate leadership at any company seeking ongoing marketing leadership or to fill a “fractional CMO” role.
Referral Resources
Share our one-page overview with your referral contact
Areas we like to work in
Technical industries share lots of overlapping disciplines. We don’t have any strict rules, but these examples give some idea of where we usually operate.
Advanced materials
Examples: Semiconductor materials; advanced glass and ceramics; high-tech composites; specialty coatings
Engineering
Examples: Electrical components; aerospace components; next-gen construction materials; chemical manufacturing
Life sciences
Examples: Biotechnology; medical devices; agricultural technology
Data science
Examples: Big data analysis; genomics and bioinformatics; internet technologies
Advanced manufacturing
Examples: Materials, processes, and equipment for semiconductor manufacturing;
Things we’d like to try
We’d love to help out in these areas if the opportunities arise.
Alternative energy
Examples: Next-gen nuclear power; fusion; energy storage; renewable energy
New infrastructure
Examples: New public transportation projects; high-speed rail; updating the power grid
Urban redevelopment
Examples: Secure funding and community buy-in to redevelop an empty skyscraper or blighted neighborhood
Affordable housing
Examples: Building projects that emphasize affordability and equity; new construction for first-time home buyers
What we do for clients
We help technical businesses build value and define strong products that connect with their ideal customers.
Explain difficult technical concepts
Articulate how and why a product improves customers’ lives using language that all stakeholders can understand.
Create real, lasting value for customers and stakeholders
Define products to achieve the best market fit and position companies for success with customers and investors.
Empower sales to have meaningful conversations
Give sales teams the materials and messaging they need for easier, more effective outreach.
Create alignment within the organization
Break down silos and create a shared understanding products among all levels of the organization.
How we do it
We divide our approach into three main phases with an intense focus on delivering consistent value.
Value Creation
Define the product, its customers, and how the two are connected. Generate consistent messaging to get everyone on the same page.
Marketing strategy
Anchor marketing activities to a consistent strategy for greater efficiency. Select channels and plan activities over a rolling 6- or 12-month period.
Marketing assets
Create a library of technical marketing assets that facilitate sales. Build out websites, sell sheets, and other content to generate interest and demand.
See What We Do for more details on our process.